Thursday, September 27, 2007

Warning: Don't Patronize Your Users

By Rich Wellner

One of my favorite quotes is from E.B. White:



No one can write decently who is distrustful of the reader's intelligence, or whose attitude is patronizing



Pawel Plaszczak and I certainly took this sort of goal seriously when we wrote our Savvy Manager's Guide. You should take it seriously when you design your grid.



The single biggest mistake people make is to not trust their users to provide reasonable requirements. Designers and architects go out and talk to users, then write-off the feedback they get as being general guidance, rather than hard requirements.



Google, as an example, took their users seriously from day one. They could have created yet another site so littered with ads that it was unreadable, but instead created a user experience that is now the subject of design classes. You can do the same. Talk to your users. Spend a day understanding how they interact with their system. Get a bit deeper into the business issues that justify the IT expenses that feed your children and pay your mortgage.



Take your users seriously, feel their pain and be their hero.

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